Beauty Without Cruelty Ultimate Natural Liquid Foundation, $23.95 Beauty Without Cruelty was founded almost half a century ago, and has been making 100 percent vegan and natural cosmetics ever since. We are big fans of their natural liquid foundation. The product comes in a variety of shades, and can be easily built for sheer or full coverage. The consistency is light and gentle -- not irritating in the least. At $23.95 for 25ml, the stuff is both an economical and ethical buy.
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