Bobbi Brown Shimmer Brick in Beige, $39 Neutral gold eyeshadow, like a gold gloss, is universally flattering and helps brighten the eyes, helping you look more bright-eyed and awake. "Gold eyeshadow is more eye-catching than just brown eyeshadow, but not as intense as a purple. Gold eyes are more of a whisper than a scream, which is nice," says Maderich. The Bobbi Brown palette comes with five shades, so odds are good that you'll find one you love. You can use each as a separate eyeshadow, or you can swivel a fluffy blush brush over the palette and use as a flattering highlighter on your cheekbones.