They Convince You That If You're Tan, You Won't Burn Tanning salons will tell a light complexioned person that they should tan indoors before going on vacation as the darker they are, the less likely they will be to burn in the sun. "This is totally false," says Dr. Bank. "While one might be less likely to burn in the sun if they naturally have a dark complexion like Middle Easterners, Hispanics, and African-Americans, someone that has naturally light skin can still burn no matter how many times they have laid in a tanning bed."
"It's a sales tactic," says Carrillo. "Only sunscreen will help you not burn," she says, "but it worked [to sell tanning sessions]!"
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