Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
They slap a dermatologist's name on the bottleWe go to doctors for good reason: Because they are trained to be trusted. Sure, we love great online beauty product reviews and tips from our BFFs about the newest must-try products, but when a doc tells us to use a certain cleanser, we run right out and by it. (C'mon, fess up: You're still buying the face wash your dermatologist told you to use to prevent breakouts when you were 13 years old.)
So it's no wonder beauty companies are capitalizing on our trust for all things doc-approved and asking top dermatologists themselves to create lines of cleansers, moisturizers, anti-acne treatments, and more.
"Right now, the most important story in skin care branding is technology," says Bennett. "Consumers are so focused on efficacy and fast results that skin care lines branded with dermatologists' names immediately convey the new technology that went into that product."
SEE NEXT PAGE: They put "NEW!" on a (barely tweaked) old formula