CC Creams After BB came CC -- color correcting -- creams. Like BBs, this trend originated in Asia, and it has been picking up momentum in the U.S. over the last few months. Some brands that didn't develop BB creams are jumping right into CC creams instead. While they're similar, CCs often provide slightly less coverage with more brightening benefits. "CC creams are brightening skin care with color," says Nicolette. "Women in Asia expect their products to do a lot -- so these have to deliver long-term benefits as well as immediate results."
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