Makeup: Beauty Brand Pronunciation Guide
Some brands may be downright difficult to pronounce but with one quick read of this handy-dandy guide, you won't ever have to feel shy at the makeup counter again
The history behind the name: Shu Uemura (June 19, 1928 – December 29, 2007) was a Japanese makeup artist who founded his eponymous brand in 1960. Uemura left his native Tokyo for Hollywood in the late 1950s to pursue a career in film and television makeup.
His philosophy, which, in turn, transferred to his brand, was that the health of one's skin was of primary concern. Subsequently, his first manufactured product was a cleansing oil that worked better than soap at purifying pores, but also left the skin well-hydrated. In 2004, three years before his death, Uemura sold his company to L'Oreal.
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