No. 19: Olay Regenerist Thermal Contour and Lift, $25.72TotalBeauty.com average member rating: 8.8*
Why it's great: "Short of an expensive spa treatment, this product cannot be beat. It's easy to use (you can apply this treatment in the shower or bath or over the sink), it's not time consuming, and the results are phenomenal! … It left my skin instantly firmer, more supple, wonderfully hydrated, and [took] care of some tiny wrinkles that, at 36, I might have had to squint to see." -- lsmith, Total Beauty reader
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*At time of publication
SEE NEXT PAGE: No. 18: Maybelline New York Full 'N Soft Washable Mascara, $5.99