Benefit Cosmetics Sisters Jean and Jane Ford founded Benefit in 1976 with the idea that makeup can be fun. As popular for its miracle beauty products as they are for its tongue-in-cheek product names, Benefit started as a single boutique in San Francisco and has expanded to over 2,000 makeup counters.
And while half the fun in choosing the product is in the name, we think They're Real mascara, $23, is a home run in the functionality department, too.
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