Break This Rule: Apply styling products before you blow dry If you just got out of the shower, don't apply products to your hair when it's sopping wet, says Kris Sorbie, Education Artistic Director for Redken 5th Avenue. She says doing this will dilute your hair products and make them less effective. A better option: Blow dry your hair until it's damp (or if you have time, let it air dry), and then apply your styling products and finish drying. However, short hair is an exception, says Sorbie, since it dries so quickly.
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