All Self-Tanners Were Not Created Equal "Choosing the right brand of product is the most important first step," advises Locke. But with all of the brands and product options available, it can seem like a bit of a guessing game. Locke recommends going with a reputable brand, reading reviews and gathering a collection of sample self-tanning products in stores to get a better idea of how to apply them and how they work with your skin tone.
And while looking at the ingredients might be a great way to go about choosing your wrinkle serums and under-eye creams, it's not the case when it comes to selecting self-tanners. Locke says most self-tanners have the same basic ingredients, but it's the amount of these ingredients (which, unfortunately, isn't listed) that determine whether your tan will be a natural caramel color or a shade of orange only found in a Crayola box.
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