Nicole Richie A touch of color can "add excitement to brown eyes," Turnbow says. Richie's purple shadow does the job here, but using grape, navy blue or emerald green liner can help brighten the white of the eye, which will make the brown stand out. Try Sue Devitt Eye Intensifier Pencil in Victoria Falls, $22.
Bonus tip: Natural-looking highlights that are a shade or two lighter than your eyes will also help bring out your eye color.
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