Makeup

7 Underground Brands You're Not Using...Yet

If you only buy makeup from mass retailers, you're missing out. We think these 7 underground brands will become your new beauty staples

July 13, 2012 | by Cinya Burton | 50 COMMENTS

Hourglass California-based company Hourglass not only uses topnotch formulas, but their products come in really pretty packaging. "The packaging was actually the first thing that caught my eye, and then the shadow palettes kept me coming back," says Stiles. "But right now I'm obsessed with their Femme Rouge Lipstick, $30. The brights are deeply saturated and beautiful, perfect for the vibrant lip trend that's happening right now."

SEE NEXT PAGE: Naked Cosmetics

7 of 9

products mentioned

Obsessive Compulsive Cosmetics OCC Lip Tar

8.7

Koh Gen Do Maifanshi Moisture Foundation

8.0

Inglot AMC Eyeshadow Matte

9.0

Youngblood Mineral Makeup Youngblood Natural Mineral...

9.0

Jouer Tints

0.0

Jouer Luminizing Moisture Tint

8.0

Hourglass Femme Rouge Velvet Creme Lipstick

0.0

Naked Cosmetics Single Color Mineral Pigments

0.0

leave a comment

View old comments

I love OCC and Hourglass! Love that they are vegan-friendly too. I haven't been impressed by what I've tried from Inglot.

by HeathRene Wednesday, March 27, 2013 at 02:17PM Report as inappropriate

Great new underground brands worth trying I must say. Hourglass has definitely gained popularity with their primers and are definitely worth a try.

by hiddenexpose Tuesday, March 26, 2013 at 07:19PM Report as inappropriate

I'm sold on the Jouer Luminizing moisture tint! Got it in a beauty sample kit, and it was perfect for my 50ish skin, which I love to pamper.

by kimber314 Tuesday, February 26, 2013 at 07:37PM Report as inappropriate

youtube has introduced some of these brands. OCC is one i have heard about alot.

by .flawless. Wednesday, February 13, 2013 at 04:11AM Report as inappropriate

Wow, These are some amazing cosmetics, I'm checking them all out lol

by HxCookie Monday, February 11, 2013 at 01:21PM Report as inappropriate

Nice products

by EricaF123 Saturday, December 29, 2012 at 06:36AM Report as inappropriate

There's an Inglot store in Times Square. Everything there is pretty afforable, and the eyeshadow is very pigmented. You get a good amount of makeup for the price. A friend told me to try Jouer, but I think I should read the reviews first. :)

by msbrown822 Thursday, December 13, 2012 at 06:09PM Report as inappropriate

I am giving this article one star for being yet another old, recycled article! UGH!!!!!!

by jenn8779 Monday, November 12, 2012 at 01:34PM Report as inappropriate

Jauer is fantastic if you don't have anything to hide on your face.

by lilas Friday, November 2, 2012 at 11:58AM Report as inappropriate

Hourglass products are better than average, but nothing to rave about. Koh Gen Do is amazing!

by robyne00 Tuesday, October 30, 2012 at 03:06PM Report as inappropriate

thanks to youtube I know about most of these, but have only tried jouer so far...

by Chris213 Wednesday, October 10, 2012 at 06:13PM Report as inappropriate

Obsessive Compulsive, Youngblood, and Hourglass don't test on animals.

by TinkerBelles Tuesday, October 9, 2012 at 08:24PM Report as inappropriate

I didn't realize Naked Cosmetics is from my home state! Nice to know, and nice to have more brands to explore.

by KarasuSparkle Friday, October 5, 2012 at 01:35AM Report as inappropriate

Great list- I can't wait to try several of these products.

by skinpro Tuesday, September 25, 2012 at 01:40PM Report as inappropriate

Where can i find these??!

by Snowwhitessecret Sunday, September 23, 2012 at 02:08PM Report as inappropriate

I love Obsessive Compulsive Cosmetics, they also have great eye shadows!

by BrookeSS Friday, September 14, 2012 at 02:52PM Report as inappropriate

Great list. I'm really trying to move away from the BIG brands and support independent companies. Especially ones here in California. Please keep these coming!

by Dari Tuesday, September 11, 2012 at 10:32PM Report as inappropriate

I love this guide. I'm already looking into Obsessive Compulsive Cosmetics and Inglot. This was very informative and exciting!

by tarahmichelle Monday, September 3, 2012 at 06:29PM Report as inappropriate

Very informative and interesting. Excited to try some of them.

by karenm98674 Monday, September 3, 2012 at 10:19AM Report as inappropriate

So excited to try out these brands! I've been looking for underground brands, but haven't really find any. Thanks!

by megan0327 Saturday, September 1, 2012 at 09:08PM Report as inappropriate

Good to know!!!

by tallredamanda Saturday, September 1, 2012 at 08:15AM Report as inappropriate

I've been dying to try Inglot eyeshadows. I've heard such amazing things about them, and they're so affordably priced!

by LipglossandSpandex Tuesday, August 28, 2012 at 02:00PM Report as inappropriate

Cool!! Thanks for the information.

by muellsrus Monday, August 27, 2012 at 05:01PM Report as inappropriate

I love the lipstick. I personally have never heard of any of these brands. I cannot wait to try Jouer Luminizing Moisture Tint. Something to help me look fresh and glowing is a great product to me.

by lbrowneh Saturday, August 25, 2012 at 06:09PM Report as inappropriate

I really want to try Youngblood, but otherwise the only brand here I've tried is Jouer. Some of these are just too expensive. But Jouer's Luminizing Moisture Tint looks so nice and saves me time getting ready that it is worth the price.

by Mrs.Endres13 Monday, July 30, 2012 at 08:41PM Report as inappropriate

i've heard about inglot products on youtube i think i should give them a try

by mdiaz0620 Thursday, July 26, 2012 at 12:19PM Report as inappropriate

Its great! I'm excited to try new brands :)

by xxLovelyVixen24xx Wednesday, July 25, 2012 at 09:08PM Report as inappropriate

I've been noticing a lot of the "lip tar" type products. I see them in ads, makeup tutorial videos and I've seen several articles on this website advertising lip tar. I guess I need to give them a try. I've tried to stay away from lip gloss type products, because my husband doesn't want to kiss me and have glossy lips when he's done. :). I've been a fan of the colorstay lip stain type lip colors. But I've noticed them less and less in the make up aisle at the stores. I can't wait to try OCC - I hope I love them as much as everyone else seems to!

by flirtygirl214 Wednesday, July 18, 2012 at 04:17PM Report as inappropriate

OCC is one of my favourite brands now - not just their lip tars are amazing, their loose colour concentrates have amazing staying power and beautiful pigmentation. I've also never considered Inglot an underground brand - they have kiosks in malls all over the place here! But their eyeshadows are so fantastic.

by catherine_bouris Wednesday, July 18, 2012 at 07:58AM Report as inappropriate

I read some reviews about jouer tint and that it has been making girls break out. I have acne susceptible skin so I'm scared to try it out but I did buy their Lip Enhancer and Lip Gloss and can't wait to try it out! I also can't wait to try out OCC lip tar but I'm scared of what colors to buy since I live in a place where I don't know where I can try them first before I buy them.

by glenncoco Tuesday, July 17, 2012 at 07:50PM Report as inappropriate

everyone's heard of lip tar now

by monpetitchou Tuesday, July 17, 2012 at 02:07PM Report as inappropriate

Inglot eye shadows are amazing.

by MissMimi Tuesday, July 17, 2012 at 10:56AM Report as inappropriate

Can't wait to try some of these!

by attagirl Tuesday, July 17, 2012 at 08:00AM Report as inappropriate

I wouldn't call these underground. They are all over Youtube.

by Taylerbootz Monday, July 16, 2012 at 10:05PM Report as inappropriate

awesome

by Nicole2814 Monday, July 16, 2012 at 08:42PM Report as inappropriate

I want to try Jouer!

by Sari Monday, July 16, 2012 at 07:26PM Report as inappropriate

i want to try the inglot eyeshadows

by springsblue Monday, July 16, 2012 at 05:36AM Report as inappropriate

I really want to try Naked and Jouer!

by internet101 Sunday, July 15, 2012 at 08:14PM Report as inappropriate

occ and naked *two thumbs up* :)

by jaye_tyler Sunday, July 15, 2012 at 01:56PM Report as inappropriate

Oh, I want the lip tars so badly! I've heard such good things about them, and I'll be trying them out soon :)

by Kikidoll27 Sunday, July 15, 2012 at 12:01PM Report as inappropriate

I am so glad to see Inglot here! I've been using this brand since I was a teenager in Poland and buy their products every time I visit home :)

by patricia89 Sunday, July 15, 2012 at 05:06AM Report as inappropriate

I LOVE Hourglass. Their Mineral Veil Primer is an absolute staple in my skincare/makeup routine. If you have sensitive skin, it is totally worth the money!

by Sensitisma Sunday, July 15, 2012 at 04:17AM Report as inappropriate

I've heard of a few of these brands. Definitely have to check out the rest!

by unfamiliargirl Saturday, July 14, 2012 at 05:21PM Report as inappropriate

I would love to try the lip tar,good price too:)

by Lisa0311 Saturday, July 14, 2012 at 04:40PM Report as inappropriate

I luv inglot! took a while to get to a store, it was worth it. The selection and color payoff is great

by teresa_tee Saturday, July 14, 2012 at 02:52PM Report as inappropriate

I want to try that lip tar...and the price is right, too!

by alictasia Saturday, July 14, 2012 at 11:35AM Report as inappropriate

I love Inglot shadows they are so pretty

by MeeganCheerChic Friday, July 13, 2012 at 12:12PM Report as inappropriate

I have never heard of them, but they sound awesome. There are a few others like the all natural face, i candy couture, and more

by yestfl Friday, July 13, 2012 at 11:31AM Report as inappropriate

I've actually purchased some Jouer and have been buying their lip balm for some time. Great company with amazing products!

by Jennifer10708 Friday, July 13, 2012 at 11:30AM Report as inappropriate

I can't wait to try some of these products! I have a love affair with lipstick and lipgloss and the lip tar is calling my name! Thank you for these great budget friendly products!

by flirtygirl214 Friday, July 13, 2012 at 10:42AM Report as inappropriate

Home » Beauty Tips » Makeup » 7 Underground Brands You're Not Using...Yet