Koh Gen Do First, BB Creams -- the Asian skin care sensation -- exploded in the U.S. Now, there's another Japan-imported skin care item about to make it big. Tokyo-based company Koh Gen Do is known for their all-natural, ultra-moisturizing formulas, and although the brand now includes hair and body care products, Stiles says their must-have product is still the Maifanshi Moisture Foundation, $62. "The coverage is buildable and very flattering. I use it all the time," she says. Stiles' second favorite item is their lip colors. "Their soft pinks and peaches are perfect daytime colors and look great on all skin tones."
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