Switch up your hair color For $9 you can go from mousy brown to fiery red in just 10 minutes using Clairol Nice 'n Easy Perfect 10 hair color. It's true! This revolutionary formula is less damaging than traditional ones and the color lasts longer and stays truer. "It puts salon color to shame," says Jason Backe, master colorist at Ted Gibson Salon and color director for Clairol. If an endorsement like that isn't enough of an enticement to try a new look, what is?