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Would You Wear a Fitness Band That Shocked You?

The Pavlok sends a nasty shock to your wrist if you don't hit the gym

If your FitBit or NikeFuel isn't doing enough to get you motivated to move, maybe you require a fitness band with a bit more bite. Something like the Pavlok, perhaps?

The Pavlok is a new fitness band prototype that has all the functions of a regular fit band, but it does a few extra things, too. Created by Behavioral Technologies founder and CEO Maneesh Sethi, the Pavlok aims to not just chronicle your every step, but also alter your behavior -- and improve your fitness, too. It does this by prodding you through both positive and negative reinforcement. No, it won't call you bad names, but it will send little shocks to your wrist if you don't head to the gym when you say you're going to.

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If that sounds a bit medieval, the Pavlok might not be for you, but for some of us, that kind of little physical shock is exactly what we need to be jolted into action. The Pavlok has a few other motivational techniques up its sleeve, too. Pavlok will charge you cold hard cash if you don't work out -- up to $10 for not following through on your stated goals. (Remember, you set up what you want to achieve). And if both physical shocks and financial penalties don't sound like proper motivations, than it'll resort to public shaming. The app is programmed to send embarrassing messages to your Facebook friends who are then invited to send you shocks if you don't stick to your workout routine. How cruel is that?

Of course, this is all theoretical at the moment, because Pavlok is still in the alpha testing phase. They'll be launching a crowdfunding campaign this fall. So for now your self-flagellation will have to wait. [Business Insider]


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