Skin care

Target Steps Up Its Beauty Game

The retail chain launches a fancy skincare collection

Target's bringing its beauty game hard with a stepped up premium skin care collection coming to its stores. Target's had a lot of success with its fashion collaborations, and it's hoping that it can lure beauty fanatics with its updated skincare collections.

The premium skincare experience will include lines like Vichy and La Roche-Posay, along with the Korean line Laneige, which will be exclusively sold in the U.S. at Target. Other brands sold at Target's new skincare emporium will include Own Skin Health, a San Francisco-based anti-aging line, and a new line from Borghese called Borghese Age Defying Cellulare Complex. Rounding out the collection are MD Complete, a dermatologist-created system, and Lydia Mondavi's 29 by Lydia Mondavi collection.

The new lines should be in stores in February. [Huffington Post]

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