• Another day, another Anna Wintour whispering. This time with a dash of Sarah Jessica Parker sprinkled in for added sizzle. According to a report, the Prada wearing "devil" has set her sights on SJP as her successor as top dog at Vogue and the two fashionistas now have a regular lunch meeting on the books. "Sarah's been consulted on a stunning array of Vogue's big moves over the last several months," squealed a "source" who joked that "She already played a writer -- Carrie Bradshaw -- and has the Manolo Blahniks!" She also has her first-ever shoe line (done with Blahnik) prepping to launch in less than a month, as well as three kids and a thriving movie and stage career -- is there even time to run the world's fashion bible?
[Radar]

• Last year's Cheesy Garlic Bread might be this year's Corned Beef Hash -- that's if the American potato chip-eating public has its way. Lay's second "Do Us a Flavor" contest is underway and good citizens across the land are being asked to submit their ideas for the latest must-munch flavor. Submissions are being taken through April 5, after which four lucky finalists will compete for first place, a cool million bucks and the thrill of seeing their creation populate end caps in 7-Elevens everywhere. Some of the contenders thus far? Cotton candy, Apple Pie with Cheese, Bacon and Roasted Marshmallow and Sushi. [Frito-Lay]

• Speaking of questionable flavors, Crest's new "Be" line of toothpastes boasts a trio of novel tastes; Vanilla Mint Spark, Lime Spearmint Zest and, hold on to your hats, Mint Chocolate Trek. Hitting shelves at the end of next week, these new pastes go for $4.99 each and, as the company says in its official product release, if you have "an adventurous spirit or a sweet tooth, this is the toothpaste for you." Or, so Crest hopes anyway because arriving at the chocolate flavor was no small feat. "It was difficult to make something chocolate lovers could love," a company spokesperson says. "We actually use a proprietary flavoring-and-cooling technology that delays the onset of the mint, to let the chocolate make the first impression. Holding back the mint long enough -- 30 to 40 seconds -- lets the chocolate be decadent and satisfying." [P&G]

• Earlier this week, President Bill Clinton opened "Foundation Talks," the Fragrance Foundation's first-ever series of motivational lectures, and kept the audience rapt with motivational anecdotes and cautionary economic tales. Oh, and he also fielded a question about his own personal scent preference. "At my age you're probably the only person in the world who is interested in that," Clinton, 67, joked before copping to the fact that he does have a signature scent. However, you won't be able to run out and pick it up as a Valentine's gift for your guy. "The ingredients are secret, and I'd have to shoot you if I tell you," the President warned. Wonder if Monica Lewinsky would spill. (Yes, I went there.) [Daily Beast]