The Fashion Spot Momtastic

Russian Tampax Commercial: Too Direct or Simply Awesome?

A Russian ad agency doesn't pull any punches -- even when dealing with a "sensitive" subject

Remember when tampon commercials focused on pretty much everything other than the topic at hand?

You had daisy-chain wearing hippy chicks astride cantering stallions on the beach, white-jean clad career women strutting confidently down the sidewalk, friends sharing a brownie -- and a knowing look -- at an outdoor café. All very well and good but sort of beside the point.

WATCH: Think Tampon Commercials Aren't Funny? Think Again

But, really, what were they going to do? Get all graphic on viewers and raise the ire of parents and chauvinists alike? Maybe not in America -- we're still relatively staid over here. But, our comrades across the ocean are much more chill. They're cool with telling things like they are and, when it comes to this particular Tampax ad, the message gets through loud and clear.

Take a look and let us know; would you prefer this kind of honest, "funny" slant in advertising, or do you like things kept more modest and under wraps?


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