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Rihanna's New Eyeliner Has the Best Name Ever

This name is seven years in the making

We're excited for the entire Fenty Beauty Moroccan Spice Collection, but the standout might just be the liquid liner — and its delightfully sassy name. You see, the new Fenty Beauty Flyliner Longwear Liquid Eyeliner comes in a single shade that's got shade to spare: "Cuz I'm Black."

As Elle was quick to point out, this hilarious name is actually a clever reference to one of Rihanna's best-ever clapbacks: Back in 2011, after a fan rudely tweeted, "Why does her hair look so nappy?" in regards to her "Man Down" album cover; Rihanna replied, "Cuz I'm black bitch!!!!" Fast-forward seven years later and an eyeliner is dubbed an instantly iconic name.
In addition to serving as an epic dose of sass, the liner itself looks to boast quite the exciting formula — after all, if anyone knows their way around a good liquid liner, it's Rihanna. Plus, it's just one part of a larger collection that includes two new eye brushes, an eye primer and an absolutely sumptuous 16-shade eyeshadow palette.

Excited yet? The Fenty Beauty Moroccan Spice Collection hits Sephora, Sephora.com and Fentybeauty.com on July 6.

Image via Fenty Beauty

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