Presenting Polish Pods: One-Time Use Nail Colors
Sephora cracked the code on how to keep you on trend while keeping your bathroom cabinet clutter-free
Coming this spring: clever little "Press Pods" with built-in brushes and enough polish -- delivered in a proprietary flow-through way-- to cover all ten of your nails in two coats.
"We know our guests love to experiment with new nail shades, and this allows them to preview our 24 bestselling Formula X shades before committing to a full-sized bottle," said Kristin Walcott, vice president and general manager for Formula X, Sephora's brand incubator.
And, just because they're disposable doesn't mean they're cheaply made. "Because the pods are tiny, we paid a lot of attention to creating a specialized brush," Walcott explains "You pop off the top of the pod, roll the brush between your fingers and a dot of nail polish will appear from the middle of the brush. Apply it in the center of the nail, and brush."
Look for polish pods, 24 Formula X shades for $39, to hit Sephora.com in late April and stores in early May.
READ: Luxe vs. Less Nail Polishes