With New Ad, CoverGirl Proves It's More Than Easy, Breezy and Beautiful
#GirlsCan Spot Is a Call to Female Empowerment
And, that was because this #GirlsCan ad wasn't your typical, "Hey, here's DrewBarrymorePinkKatyPerryTaylorSwiftEllenDegeneres to highlight how fabulous this new [insert makeup product] is." Not in the slightest.
Instead of focusing on superficial beauty, this spot digs much deeper, aiming to rally women of all ages, creeds and colors to realize their full potential; to become assertive, confident women who will stop at nothing to be the best that they can be.* (*That tag line was already taken.)
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Featuring most of CG's stable of successful talking heads, the ad has struck a chord with the viewing public and is already trending huge on Twitter.
If you were otherwise engaged rearranging your sock drawer when it debuted, take a look at this new commercial and let us know if you think it works to convey the "I am woman, hear me roar" message or if it falls flat.