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Join Neutrogena in the Fight Against Skin Cancer

We're partnering with Neutrogena to spread the word about sun safety and skin cancer awareness.

The scary truth is that one in five Americans will develop skin cancer in their lifetimes, but did you know only 20 percent use SPF daily?

It doesn't have to be this way. As part of the Neutrogena Choose Skin Health campaign, the brand is sparking a conversation around this important issue to help educate and inspire sun safe behavior. How will you #ChooseSkinHealth this summer?

Daydreaming about relaxing by the pool? Then we hope you're also thinking about how to protect yourself from the sun's rays.

The power really is in our hands.

To spread awareness and spark an online conversation, we're helping Neutrogena take over Twitter -- and we want you to join the movement. Share your sun stories and confessionals with the hashtag #ChooseSkinHealth on May 19 between 4 p.m. and 8 p.m. EST (1 p.m. to 5 p.m. PST). Along the way, Neutrogena will be bringing you insightful advice from renowned dermatologists and personal testimonials from celebrity ambassadors, like Kerry Washington, Julie Bowen, Bella Thorne and Hayden Panettiere. You'll even have an opportunity to win prizes from Neutrogena.

The more people tweet, post and share their #ChooseSkinHealth stories, Neutrogena will release exclusive content from its celeb brand ambassadors on why they're supporting this important initiative.

We hope you'll join @TotalBeauty in supporting this worthy cause. And don't forget to visit Social.ChooseSkinHealth.com starting May 19 for more info on how to stay involved all summer long.

Sharing your story makes a difference -- it could even help save a life! See you on Twitter!

Neutrogena Suncare Twitter Party

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