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Lottie Moss (Kate's Little Sister) Debuts Her First Major Ad Campaign

The younger modelling Moss's big time debut is upon us

If you tax your memory, really search its innermost recesses, you'll probably be able to summon images of Kate Moss, circa 1993, posing with nothing coming between her and her Calvin Klein Jeans.

Moss, then 18, burst onto the modeling scene way back then, riding the success of the CK wave that Brooke Shields (an altogether different body type) had set in motion with her provocative ads for the "must-have" designer denim a decade earlier.

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Now, 21 years later, Kate's 16-year-old half sister Lottie is taking the fashion world on a little walk down memory lane. As the centerpiece of a new ad campaign for "Calvin Klein Jeans X The Re-Issue Project," Lottie stares out at us from soulfully stark black and white photos shot by Michael Avedon, the grandson of the late, great, Richard Avedon who shot Shields' ground-breaking campaign back in 1981. "Intriguing innocence with utter beauty," Avedon says of his shoot with Lottie. "It was wonderful to photograph this beautiful young lady."

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Boasting reinventions of nine of CK's best-selling, most iconic pieces, the new collection at once recalls the early 90s and all of its vaguely grunge-y, hip hop style. Bra tops, wide banded signature boy shorts, loose fitting denim overalls and slouchy jean jackets -- the look screams Marky Mark and, yes, Kate Moss.


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