First Look: The Jason Wu/Lancôme Collaboration
The fashion designer has teamed up with the famed makeup brand for a new collection
How does he have the bandwidth/wherewithal to wear so many hats? "I've always been a multitasker," Wu told WWD. "I don't know to do it any other way. I don't think I could be quiet or sit still for a minute. These projects keep me energized and one influences the next to the next -- it's this creative process that makes my job really fun. I've always thought that my abilities as a designer go further than clothes. I feel like if you can design beautiful things, you can apply that ethos to anything you design."
READ: Kate Moss Goes Couture with Kérastase Collaboration
But, why would the Parsons-trained designer pursue a makeup partnership over, say, a home furnishings line? He explained to WWD that, "I think makeup is one of the closest parts to fashion -- it goes hand in hand in almost every single case. When you have great hair and makeup, it brings out the clothes even more. This project feels very organic to me and is one of my favorite collaborations that I've ever done. In so many ways LancÔme shares a lot of the same DNA as my brand -- it's feminine and there's something quite classic about it that never gets old. I see those qualities within my own designs."
The limited edition collection, that'll launch in September during New York Fashion Week, will be exclusive to Nordstrom (except in NYC where Bergdorf's will get in on the fun) and will be comprised of 15 items ranging from $15 to $49. Among them, a five-pan eyeshadow palette, varying shades of red lipsticks and navy mascara. Of course, the packaging is beautiful and one of the biggest draws. "I think it will stand out on the beauty floor because I don't think anyone else is using gray for their collection right now," the designer says of his signature color which, along with the iconic Lancôme rose, adorns each item. "I think the packaging part is as special as what's inside.""
Spoken like a true fashionista.
READ: Rihanna Signs Ground-Breaking Partnership with MAC Cosmetics