Health & Beauty
Kelly Cutrone Doesn't Believe In "Dove Real Beauty"
The "ANTM" judge says women want skinny, not "real"
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Case in point: Cutrone blasted Dove's "Real Beauty" campaign, aimed at showing women of different bodies and ethnicities in their advertisements. We're lying to ourselves, says Cutrone. What women really want to see are thin, unattainable, aspirational bodies.
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"Society has a hyper emphasis on thin, and that trend comes from the consumers -- it does not come from the fashion industry. The fashion industry needs to make money. That's what we do. If people said, 'We want a 300-pound purple person,' the first industry to do it would be fashion. You look at the Dove campaign in Times Square -- it sticks out like a sore thumb. Those girls in the white T-shirts and underwear, next to Calvin Klein [and all the other fashion ads]. As a consumer, it doesn't make me want to buy Dove. I'm all for the real look, but as a consumer it doesn't make me want to buy clothes."
Geez, tell us what you really think, Kels. Does Cutrone have a point? Studies have been done noting that women are actually repelled by images of too-skinny, too-beautiful women in ads -- it makes them feel defensive. What do you think? Do the ads make you want to buy Dove products, or are they an exercise in feel-good-ness? [Source]