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Kardashians Give Up Their Fight to Keep "Khroma" Beauty Line

It's official: The Kardashian sisters have given up the fight to keep the name of their makeup line. Khroma Beauty is no more, according to "WWD." However, there is good news for those of us secretly obsessed with the Khroma mascaras: the products will still be available, but now as "Kardashian Beauty."

Aside from the fact that slapping their famous last name on the products will make them far more recognizable (for better or worse), the change will also put an end to a $10 million lawsuit filed by Kroma Beauty. Kroma's founder, Lee Tillett, accused the sisters of "stealing" the name of her brand, which has been around since 2004.

It's easy to see the resemblance between the two names, although trickier to prove the Kardashians had heard of Tillett's line before they came up with their own name. (Although honestly, how hard is it to do a quick Google search before you commit, am I right?)

Khroma/Kardashian Beauty's parent company, Boldface, is selling the current stock with the old name and plans to launch the re-named line in three to four weeks, so keep an eye out for Kardashian Beauty at Duane Reade, CVS, Sears, and H-E-B.


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