Have you always yearned for a skin care equivalent of
ColourPop? You know, an e-commerce haven of products, all high-performing and affordable in equal measure?
Well, your dream might just be about to come true: Your favorite budget-friendly, direct-to-consumer beauty brand is officially expecting a sister — meet
Fourth Ray Beauty, the new clean skin care brand from the creators of ColourPop.
Founded by Laura and John Nelson and created at Seed Beauty, the new brand is self-described as "a clean, wellness-inspired skin care line created for the beauty enthusiast." The line is vegan and cruelty-free and will be made without potential irritants such as parabens, phthalates and synthetic fragrances. And perhaps best of all, much like ColourPop, the price point is quite wallet-friendly, with prices ranging from $6 to $18 for individual products.
The collection includes a full skin care routine, from cleanser all the way to acne treatment. There's a lot to be excited about here, but standouts for us might just be the
BFD Cleansing Oil, $14, a blend of camellia, juniper berry and meadowfoam seed oil, as well as the
Rose Quartz Roller, $18. And come on, who can resist kitty headbands and silk scrunchies?
Fourth Ray Beauty officially launches on August 23.