The Fashion Spot Momtastic

Would You Buy a Patch That Makes You More Beautiful?

Dove's new Real Beauty campaign attempts to kick low self-esteem to the curb

Dove launched its latest Real Beauty campaign on Wednesday. The video, titled "Patches," follows a group of women as they submit to a unique experiment: live for several weeks with a mysterious RB-X patch, which is supposed to help chemically enhance their natural beauty.

But ah, there's a twist.

After wearing the patch for just days, the women report feeling more beautiful. And after 21 days with the patch, the results are nothing short of stunning -- several women say they've never felt more gorgeous in their lives. They report increased confidence and improved self-esteem. But when they come back to reveal the results of their trial with RB-X, a doctor reveals that the patch actually doesn't contain anything. It's just a patch. It's a powerful manipulation, meant to show that our sense of beauty is largely in our own heads.

The video is effective -- not just for the women who participated in the experiment (many of whom are moved to tears) -- but for the viewer, who see first-hand that we ultimately have a huge say in how we feel about ourselves. But ... it's also a confusing message coming from a beauty company. It's wonderful message, but as Cheryl Wischover at Fashionista writes, "I feel like these women got punk'ed. It's like when models give their tips about how to have a better self-image or Gwyneth Paltrow talks about how hard it is to be a working mother: The source taints the message."

Either way, we'll work harder every day to remember that a patch isn't necessary to feel beautiful. What do you think? [Fashionista]


24 Best Perfumes for Your New Signature Scent

Read More

14 Best Nail Polishes for the Perfect Mani

Read More
leave a comment

to top

Welcome to!
Ready to unleash your inner beauty junkie? Enter your email and check the boxes below to get free samples, exclusive deals, discounts at Total Beauty Shops, and expert beauty tips delivered straight to your inbox!
Email to a friend

monitoring_string = "e4ea8133a649aad124e80f99f8831005"