Makeup

One Direction's New Makeup Line is Coming Soon to a Mall Near You

With a further foray into color cosmetics, the British boy band continues to expand its marketing empire

Fragrances. Shoes. Eyewear. Makeup.

It doesn't take an accounting degree to realize that in order to mint the big bucks, a boy band doesn't really even have to make much music -- it just has to diversify and leverage its look and cachet. And, I'm here to tell you that One Direction, those five gorgeous guys from the British Isles (or their money-minded handlers anyway), have managed to do just that.



READ: Editors' Signature Fragrances: Perfumes that Define Our Lives

With one makeup collection already under its belt, 1D has just announced (via Niall Horan's Twitter) that it's hard at work curating a second. "Just had a great meeting about 1D makeup. It's that good I'm gonna star wearing it myself," Horan says in the caption to the above photo of his color swatched hands. (Ok, so I cleaned it up a bit for ease of reading purposes.)

The news of the new line (we don't yet know when it's coming, who's releasing it or what will be included) comes on the heels of band mate Liam Payne's announcement of their new fragrance,You & I, via video message on June 9.

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