The Ad Campaign for D&G's New Makeup Required a Model Whose Eyes Could "Speak"
The brand's first-ever creamy eye colors are coming soon replete with a provocative new ad starring Scarlett Johansson
The ad, in which Johansson channels Marilyn Monroe, was shot in Paris and was a very comfortable setting for the actress whose new movie, "Lucy," opens 7/25.
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"We shot it in Paris, which is really like home to me now, and the more time I spend here, the more at home I feel," she told People magazine. "It was really nice to have everyone on home turf, it was lovely. It was a very easy-breezy day. We have all known each other for a very long time. The shoot was great, sort of like working on a little movie, which was unexpected but really fun, sort of our tribute to Marilyn."
Available in 14 colors, Dolce & Gabbana's Perfect Mono Intense Cream Eye Colours launch next month and, as the brand's creative advisor makeup goddess, Pat McGrath explains, "Perfect Mono has such a creamy formula that that it can be easily applied with the fingers. Even and compact, it gives the eyes a penetrating and intense look, in both the light shades and the darker matte tones."
The eye colors are also dynamic. Looking for a more intense feel? "Wet the finger you're applying it with, or use a pencil dipped in water," counsels McGrath. "It's perfect by itself although adding a lighter tone from your favorite Eyeshadow Quad or Duo, or applying a pearl shade alongside a matte one will create extra drama."
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You'll have to wait till next month to create your perfect Mono eye drama but, till then, maybe this sneak peek at the ad will tide you over...
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