Would You Get a Blow Out in a Department Store?
Blow: Coming soon to a mall near you
Today, when dry bars like, well Dry Bar, are popping up on street corners all over the place Sklar has taken things a step further by positioning his Blow bars to become a main attraction at department stores across the nation. "This is one-stop beauty shopping, he told WWD. "This is a new concept in department stores and will increase the hair-care category in department stores. We are partnering with the retailer to provide an experience." Makes sense, you're already at the mall, why not kill two birds with one stone?
READ: How to Blow Dry Your Hair Like a Pro
Indeed, by Christmas time, there will be five Blow department store "outposts" in place (Macy's Herald Square in NYC and at Nordstrom in Newport Beach, Roseville and Los Angeles, Calif., as well as in Chicago, Il.) where clients can chose among four distinct looks -- sleek, beachy, full volume or one with braids -- for a mere $20. More complicated ponytails, twists, chignons and the like can be had for $50.
Store runners are so excited by this prospect that, by the end of 2014, Blow is on track to have expanded to nine additional locations. The best part? Sklar's hell-bent on teaching even the most hairstyling challenged among us, how to properly style their hair, "Our aim is to demystify the whole blowout process," he says. And to that end, as WWD reports, "the brand offers step-by-step photo cards for each of the styling products with techniques on how to use them to achieve a polished, finished look."
READ: How to Straighten Hair Like a Pro
And, Sklar's plan for Blow is more than just harebrained. The outposts also sell their own reasonably priced 32-item product line (some of which will soon be the featured amenities at Virgin Hotels) as well as the BlowPro Academy, which is "devoted to teaching aspiring stylists the art of the blow out."
So, whaddaya say? Would you stop meandering through Macy's long enough to catch yourself some beachy waves (for only $20!) or is grooming better left to more private settings?