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Get Excited for Beautyblender's First-Ever Foundation Line

Finally, the perfect companion for your favorite sponge

After 15 years on the market (and over 40 million sponges sold), Beautyblender is officially expanding into makeup with an inclusive 32-shade foundation line.

The new Beautyblender Bounce Liquid Whip Long-Wear Foundation, $40, boasts a light, whipped formula that promises 24-hour, full-coverage wear and a soft matte finish. It also includes antioxidant-rich white birch extract and hyaluronic acid, so you'll get some skin care benefits as well.

As you might expect, the formula is specially designed for use with your Beautyblender, right down to the shape of the bottle, which acts as a sort of palette — that Beautyblender-shaped indentation on the front is meant to be like a dipping surface for your sponge. All you have to do is pump the product out at a 45-degree angle — then get to bouncing.

A post shared by beautyblender (@beautyblender) on

Beautyblender's new foundation will launch July 24 at Sephora.com and in stores on August 10. Are you as excited as we are to see the formula in action?

Cover Image via Beautyblender

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