Total Beauty Community,
I am currently a senior at Syracuse University, majoring in retail and marketing, and one of our degree requirements is to complete a capstone course which involves writing a business plan for a new business concept.
My team and I have decided to persue a quick beauty concept, where we would adapt a salon format, but remove lengthly processes such as cutting and coloring and only focus on blow-drying, styling, and everyday makeup application. In some ways we are modeling the business of of the nail salon concept, which took manicures out of full service salons and specialized in a quick and efficient service offering that is now available everywhere.
Right now we are planning to open 4-5 store locations each in Los Angeles, Austin TX, and NYC (we are aware of some other competition from "blow dry bars" in the city already). We want to position the business as an addition to traditional salons, to be used in between regular salon appointments, and hope to deliver customer value by eliminating appointments, allowing walk-ins, and opening up our operating hours (As we expect women to use the service primarily before work or before going out at night). The price points were currently looking at are based around $20 per hair style, and $5 per makeup application, no service lasting more than a half an hour. We are also considering monthly unlimited packages.
I was hoping to get some feedback on whether this would be an attractive opportunity, and would be useful from a consumer standpoint. I personally know that I can spend hours on my hair a week, but never get the same results that I get fresh out of the salon. All and any of your input would be helpful in developing our business plan, and again this is purely for academic purposes.
I really appreciate your help and look forward to hearing your thoughts.
