I think it depends on what you want from a bronzer- matte, shimmer, etc as well as what skin tone and type you have. A good one to try, especially if you're pale or have a unique skin tone is the Ph Matchmaker bronzer from Physician's Formula. It adjusts to the shade that best suits your coloring. If you need it to be waterproof (or nearly so or your skin is uber oily) than try the one from Cargo. If money is no object, than go with the classic best bronzer from Guerlain (comes in several shades). If you need one that is cheap and effective, than try the E.L.F. 4 shade studio bronzer which is $3.00

Gosh is one of my favorites. I also love the physicians formula bronzers!

I like estee lauder and maybelline bronzers.

I use cover girl tru blend it mixes well with the tru blend foundation which I really don't need to wear but I do on occasion.