A few years ago I didnt really care about buying shampoo, as long as it smelled good and was inexpensive I would get it. I then begin to see changes in my hair, I was falling out a lot, I didnt have much strength, it was just becoming damaged hair. I didnt know the reason cause I wasn't one to use heat products on my hair a lot like straighten, blow it dry, or curl it. I finally realized that my hair was becoming damaged from the shampoo I was purchasing. I immediately switched to a different alternative. It was okay for my hair but not getting the results that I wanted. So I kept searching, I then remembered that was I was younger and still living with my parents my mom use to use a product called Biolage, i remember using it a few times and it smelt amazing, it also left my hair feeling soft, smooth, and silky. Since that had been years ago I didn't know the exact name or anything. I then was on my weekly outing to Ulta and saw the shampoo I was intrested in buying but saw the price and that it was a little bit expensive for my budget so I decided I would keep looking for something different. If I couldnt find anything I would go back and purchase that shampoo for the price that it was as long as it made my hair healthy again. Well I was defiantely glad I wanted because a few weeks had past and I recieved the local newspaper, it had the Ulta ad in it. In the ad it had the shampoo/conditioner featured in it on sale for $15.99 each for a liter size which was almost 50% off the full retail price. I was so happy I immediately put them in my basket and procceded to the checkout. Once I was about to pay I remembered that I had a coupon for the amount of $5.00 of the purchase of $15.00, the sales lady was so nice to let me use it twice so I walked out paying $21.98 for 2 liter size bottles and plus 2 free salon pumps for them. I was amazed at what I great deal I just recieved. I have to give this product 10 stars because it makes my hair feel amazing. I've been using it for about a month now and I for sure am seeing the results I've been wanting from a shampoo.