Navigating the beauty product market in the 21st century.
I'm not surprised. I went shampoo & conditioner shopping a few weeks ago and yes, the brand has a 4+ wide section of shelving in the guestimated 30 feet of shelf space available. Wow. But there's a reason for this.
Many personal product manufacturers package the same exact product in several different package designs to attract a wider consumer base and to get you to buy their product. I first noticed this several summers ago, when sunscreen shopping. I was looking for something with no fragrance in it, and after reading several ingredient labels from a well-known brand name, I finally put three different products side by side and they were identical. I kid you not. Plus I noticed they will put the same exact product in a small tube and specify it is for the face (and charge more.)
If you know a little about ingredient listings, the manufacturer is required to list the largest percentage of an ingredient first, with the list in
Personal product manufacturers also package the same exact product in
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