Posted by Total Beauty 04/25/13 at 11:28AM
Palmolive has been a staple dishwashing soap for decades. Other than cutting grease stains, families use it to clean gardening tools, create impromptu Slip 'n Slides, and wash windows.
But it wasn't always just for dishes and household chores. Back in 1949, the Palmolive Company launched an actual bath bar along with other solid and liquid bath soaps. This advertisement, introducing a new variation to the bath size beauty lather, is the epitome of vintage glamour -- just check out the bombshell blonde posing in a navy satin, high-waisted, bandeau bikini with retro waves. The pops of red copy (and red nails!), cursive writing, and exclamation points nod to the charming essence of the era, too.
Although they don’t make bath bars anymore, the brand continues to focus its messaging on giving you soft hands all day long. A dish soap that makes you prettier? Sign me up.