OPI Releases Awesome Brand Video to Promote their Newest Collection

Thanks to one particularly talented dancing horse, this may be the coolest and most artsy nail polish commercial, well, ever.

OPI's first video promotion portrays a dance-off between four women and a black horse named Lady in Black. Each woman, performing a different style of dance, represents the four different colors in the "Instinct of Color" collection: Pink-ing of you, a ballerina pink; Red My Fortune Cookie; a fire-engine red; Need Sunglasses, a super-bright yellow; and No Room for the Blues, a pale baby-blue. But to top it all off, Lady in Black also has her hooves painted to match each of her competitors.

Regardless of whether or not this short film makes you want to buy the collection, this video is certainly a refreshing take on viral beauty advertising. Check it out.

2 Comments |

Tweet