"This Exists: 24k Gold Pills That Cost $425 (And Do Nothing)"

Posted by Cinya Burton 12/12/12 at 05:14PM

Art and design online retail space Citizen-Citizen.com is now selling vitamin-sized pills filled with 24k gold leaves. Yes, you read that right: real-gold, fully-digestible pills that will set you back $425.

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Before you freak out, the designers of these 24k gold pills are conceptual artists who are definitely in on the joke. The product description claims that these capsules will "turn your innermost parts into chambers of wealth. Consume and digest."

The idea that you would want to pay to eat gold is ridiculous. (And let's be real -- think about what happens to what you eat. It doesn't have the most glamorous exit). Clearly this is a social commentary on society's obsession with overpriced, gimmicky items.

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But is it really that far off from other real-life luxe products? OPI just released a nail lacquer containing 18k gold flecks. True, the polish only costs $30 (which is a still a lot for nail polish) but who even cares if it's real gold or not when it's going to chip off in a couple days?

Then there's La Praierie's $580 Cellular Radiance Concentrate Pure Gold and Chantecaille's $420 Nano Gold Energizing Cream -- laughable, considering most dermatologists will tell you that gold isn't even beneficial for the skin.

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We think these conceptual artists who created the gold pills have their thumb on the pulse when it comes to our addiction to outrageous extravagance. The truth is, buying these pills is virtually the same as slathering your face with a gold-infused moisturizer. It is less about the results and more about getting as close to luxury as possible.

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And the survey says...

1-6 of 6 Comments

Posted by Nicole2814 on 01/03/13 at 05:17pm

ridiculous on what people will spend their money on

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Posted by Lamexicana1 on 12/14/12 at 11:52am

Haha it's funny because loads of celebrities are going to buy these and take them just because they can. This is the stupidest thing I've ever heard.

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Posted by aishak55 on 12/13/12 at 02:38pm

wow would people really waste their money on this

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Posted by yestfl on 12/13/12 at 01:21pm

This is so funny... and a little ridiculous. lol

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Posted by EricaF123 on 12/13/12 at 10:30am

So silly. Some people just don't know what to do with their money.

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Posted by MizzPink on 12/13/12 at 06:38am

It's pretty sad to see people just throw away money when there are so many people struggling and unemployed. I'm all about beauty and being fabulous but certain things are absolutely ridiculous.

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