Posted by Cinya Burton 12/12/12 at 05:14PM
Art and design online retail space Citizen-Citizen.com is now selling vitamin-sized pills filled with 24k gold leaves. Yes, you read that right: real-gold, fully-digestible pills that will set you back $425.
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Before you freak out, the designers of these 24k gold pills are conceptual artists who are definitely in on the joke. The product description claims that these capsules will "turn your innermost parts into chambers of wealth. Consume and digest."
The idea that you would want to pay to eat gold is ridiculous. (And let's be real -- think about what happens to what you eat. It doesn't have the most glamorous exit). Clearly this is a social commentary on society's obsession with overpriced, gimmicky items.
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But is it really that far off from other real-life luxe products? OPI just released a nail lacquer containing 18k gold flecks. True, the polish only costs $30 (which is a still a lot for nail polish) but who even cares if it's real gold or not when it's going to chip off in a couple days?
Then there's La Praierie's $580 Cellular Radiance Concentrate Pure Gold and Chantecaille's $420 Nano Gold Energizing Cream -- laughable, considering most dermatologists will tell you that gold isn't even beneficial for the skin.
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We think these conceptual artists who created the gold pills have their thumb on the pulse when it comes to our addiction to outrageous extravagance. The truth is, buying these pills is virtually the same as slathering your face with a gold-infused moisturizer. It is less about the results and more about getting as close to luxury as possible.
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