Total Beauty

Posted by Total Beauty 08/06/12 at 02:16PM

Get excited because CoverGirl is introducing a bit of edge to the beauty scene.

The makeup brand just announced its newest face: the risk-taking rocker mom, Pink. Joining celebrities such as Sofia Vergara and Ellen DeGeneres, the newest (and possibly the coolest) CoverGirl is daring women everywhere to take more chances with their beauty routine. Along with the launch of her new album, "The Truth About Love," Pink says she's thrilled about this new partnership, saying "I'm so excited to show women everywhere that they can let their freak flag fly!"

In the months to follow, Pink will be the face of CoverGirl's new mascara and a few more makeup debuts. After seeing the awesome lavender eyeshadow the singer wore at the brand's press event this morning, we couldn't be more excited to find out what's coming next.
And the survey says...
1-5 of 5 Comments
  • Posted by tinkerbella26 on 06/05/13 at 04:30pm

    pink is a different face to the brand

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  • Posted by jessicaviolett on 05/31/13 at 05:58pm

    nice

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  • Posted by kimihavens on 12/26/12 at 09:05am

    I think Pink is a great addition to CG. It shows they have range. Not everyone is the girl next door.

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  • Posted by EricaF123 on 12/23/12 at 04:01pm

    Saw her on the Clump Crusher commercial. Pretty cool.

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  • Posted by flirtygirl214 on 08/23/12 at 01:41pm

    Pink? As a cover girl? I am skeptical to say the least. It seems like Cover Girl is trying to reach a very broad market that might be too broad. I'm a big fan of Ellen D. and Sophia V and Drew Barrymore (she is still a cover girl isn't she). These are real women. I don't know if most women in the age range they are reaching out to are willing to be such risk takers by wearing black nails and lipstick, pink hair, etc. I know I wouldn't be able to show up for work with "Edgy" makeup. Who knows - maybe they will draw out a whole new generation of women who live on the edge.

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