Total Beauty

Posted by Total Beauty 07/17/12 at 05:47PM

If you think finding the perfect shade of foundation is difficult, wait to you hear about this boundary-breaking project called Humanae.

Brazilian artist Angelika Dass set out to color categorize every skin tone imaginable, calling it the "chromatic inventory" of human skin tones. Collaborating with Pantone's alpha-numerical color code, she set out to match skin tone to a code. She takes headshots of her models, then matches their skin tone to the exact Pantone color. The model's picture is then placed against the colored backdrop and stamped with its color code -- just like a paint card.

She's already catalogued hundreds of skin tone paint cards in the Humanae database, but Dass hopes to eventually record and catalog all possible variants in order to challenge our traditional understanding of race and color and show the true beauty and uniqueness of every skin color. Plus, it seems like a great way for makeup brands to label foundation, wouldn't it be so much easier to pick up a bottle labeled with your exact Pantone shade?
And the survey says...
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