9 Best-Selling Shades of Semi-Permanent Hair Colors

Discover your signature shade, without the commitment

The Liquid Liner That Gets it Right Every Time

From new finds to longtime favorites, these are beauty products that our editors use until the bitter end (of the tube)

10 New Drugstore Lipsticks That Feel So Luxe

Here's proof-positive that you don't need to spend big bucks to find the perfect lipstick

8 Teeth Whiteners That Actually Work

See the best (and brightest) in whitening pastes, gels, and gadgets

15 Hacks to Make Nail Polish Last Longer

If you've ever had a fresh manicure chip, you've probably wondered how to make nail polish last longer. There are steps you can take to help both DIY and professional nail jobs last for weeks. Check out these 15 tips for how to make nail polish last longer.   read more

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The 8 Stages of Organizing Your Beauty Products (and Your Life)

Anyone who has tasked themselves with organizing knows that you don't get from "determined" to "satisfied with life-changing results" without a lot of inner turmoil. Especially if you follow Marie Kondo's tips from her bestselling novel, "The Life-Changing Magic of Tidying Up." Thanks to a job that requires me to test out new beauty products (I know, it's rough), my product closet -- er, bathroom -- is bordering on a level that could get me on "Hoarders." So, I decided to put Kondo's tactics to the test. As she says in the book, "When you put your house in order, you put your affairs and your past in order, too." Such is the magic of tidying up. Here's how I (and my beauty product collection) fared.   read more

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13 Healthy Ways to Up Your Avocado Toast Game

Raise your hand if you love avocado toast. We thought so. Though this massive food trend has made its way onto most brunch menus by now, it's also incredibly easy to make at home. Whether eaten to start your day or as a healthy pre- or post-workout snack, avocado toast is great for pretty much any meal. Avocado toast packs a winning combination of carbs and healthy, monounsaturated fats (aka the ones that are good for your heart). Plus, they're chock-full of potassium, vitamins, minerals and omega-3 fatty acids, which have extra benefits for your skin and hair. Even better, avocado toast is the perfect canvas for well, just about anything. There are tons of things you can add to your avocado toast to spice things up or make it more filling.   read more

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How to DIY the Perfect Half-Moon Manicure

For 85 years, half moon nails have been creating a striking look for women's fingers. By 1932, when Revlon introduced the first line of pigment nail polish, the half-moon style with partially bare nails was all the rage. Read on to find out how to get this look yourself.   read more

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How to Use Gelous Nail Gel to Fake a Gel Mani at Home

With ACI Gelous Nail Gel, $6, you can get the long-lasting quality of a gel manicure without going to the nail salon. This product does the trick when you don't have the time or money to indulge in a professional nail job. Learn what makes Gelous so great and how to use it.   read more

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17 Makeup Products Every Beauty YouTuber Is Obsessed With

Beauty YouTubers seriously know what's up, so when they announce something as Holy Grail, we take their word as gospel. So, what are some of the makeup products that have all the beauty vloggers talking? Of course, every blogger out there has his or her own personal preferences and style, but there's no denying that certain products seem to be universally loved -- and those are exactly the ones that are especially worth your attention.   read more

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12 Kick-Ass Women Over 60 to Follow on Instagram

Scroll through your Instagram's "discover" feed and you're bound to thumb past numerous photos of adorable animals doing adorable things, countless makeup reviews, celebrities sharing bits of their world, and lots of millennial-aged Instagram stars. What you're less apt to see are the women who are two, or even three, times their age who are also teaching the world a thing or two about living a full and beautiful life. These gorgeous women, all over 60, are kicking butt at being themselves and giving us serious #grownupgoals.   read more

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These New Hyaluronic Acid Serums Are a Big Drink of Water for Your Skin

When it comes to hydration, hyaluronic acid is a miracle molecule -- largely because it can hold 1000 times its weight in water. And hyaluronic acid isn't a weird chemical created in a lab. In fact, it naturally exists in skin, and synthetic hyaluronic acid is virtually identical to what your body already makes.   read more

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How to Fake Dewy Skin When Yours Is Dry AF

Whether your skin suffers from seasonal dryness (oh hi, winter), or just seems to be perpetually parched, a dry complexion can be problematic when it comes to makeup application... especially if your goal is to create a fresh, dewy, oh-so glowy effect. So we asked celebrity makeup artist Andrew Sotomayor to walk us through a step-by-step tutorial on combatting that dryness to make your skin look healthy, radiant and anything but dry. Check out these top tips and makeup picks, perfect for any dry-skinned gal.   read more

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